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Magnum
Launched in 1989, Magnum was the first ice cream on a stick especially for adults. Today, Magnum is one of the worlds leading Impulse ice cream brands, selling around 1 billion units a year.
Recent successes in South Africa include Magnum Moments (the multipack range that can be found in supermarkets), Magnum Death by Chocolate, Magnum Berry Naughty and Magnum Toffee Affair.
Some ice creams are best as an occasional indulgence, but others can be a regular treat, and eaten sensibly, ice cream can be a part of a healthy balanced diet.
Publication Partners
Check out the articles in the forthcoming issues of the following publications:
Press Release
Magnum has been making a few headlines...
Recipes
Take a break from your busy life and enjoy one of our recipes.
Fun Facts
One portion of most ice cream contains less fat than an average chocolate bar.
A Magnum Classic contains a similar amount of sugar to a 150g pot of fruit yoghurt.
A portion of most ice cream products contains less fat than a slice of cheesecake, a piece of apple pie or even a croissant.
Ice makes ice cream the only food you eat frozen.
The very first ice creams were made over 3,000 years ago when the Chinese started mixing snow with fruit and honey.
In a recent survey, around 70% of nutritionists said one of the reasons we're failing to stick to a balanced diet is because we tend to exclude fun foods, such as ice cream.
The US has the highest consumption of ice cream in the world at around 24 litres per person per year. The average consumption in Europe is around 6 litres per person.
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